הפרחים של אתא


The floral pattern for our summer collection this year originates from a pillowcase pattern of ATA’s from the 1970s.

The floral graphics remain as they were then, while the colours and sizes have been altered and printed on cotton fabric. It reminded us of the touch of summer sheets.
The collection started with a shirt we found fitting to name ‘Eilat’.

The sea, the holiday vibes, and the city that is essentially our ‘Hawaii’, framed the basis for naming the collection pieces.
From the Red Sea we sailed Northwards along the shores of the Mediterranean, picking up names :)
From South to North

Eilat Shirt

Ashkelon Skirt

Netanya Jacket

Haifa Pants

Akko Dress

Nahariya Dress

Tembel Hat

Purse


Among our shoreline flowers, a tank top and t-shirt in pink, light blue and mustard.


The collection contains 4 prints in various colours and sizes. The logo has been redesigned by Shira Engler and the textile design is by Hadas Hayon.

Dudi Hasson photographed the collection along the seashore at Bat Galim, a neighbourhood in Haifa.


April 28, 2022 — Ata Wear

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