אתא, נעים להכיר

At ATA clothes are made for life; free from distractions, embellishments and over-expression, allowing for choice and opinion to remain on the part of those who matter most; the maker and the wearer.
ATA’s garments mould and improve with time. They are made unique by their wearer and are reflective of the minimalist Bauhaus landscape of TLV. It seems the beauty of ATA is this interface between people, natural materials and structure.

Established in 1935 as the premier textile factory in Israel, ATA earned its stripes through a history based on necessity. The young nation was concerned with something major: Self-Reliance on all fronts, no less so when it came to something seemingly trivial as a garment industry. In the early days, this meant the production of uniforms, work clothes, and tents and blankets for the Chalutzim and the new Olim. For five decades ATA manufactured garments from fabrics that were weaved in ATA’s factory and cotton that was grown locally.

The textile manufacturer became known for maintaining core values in quality of production, functionality and simplicity and became a symbol for a time of regeneration and innovation.


In 2016, ATA was reborn to fit the reality of this generation while keeping in line with the modest wisdom of past generations. After years of Western

In 2016, ATA was reborn to fit the reality of this generation while keeping in line with the modest wisdom of past generations. After years of Western opulence, and over consumption there is a thirst for basics and essence. We hope ATA’s clothing meets this need and makes room for authentic reflection on our doings and culture.


January 20, 2021 — ATAWEAR shop Admin