At ATA we make clothes for life, free from any distractions, enabling thoughts, and crediting those who create and those who wear it.
Garments that time is doing it well, and that the person who wears it brings out the uniqueness of it.
The beauty of the city, and its people, and what’s embodied between – that is the ATA’s core.
ATA was founded in 1935 and was the largest and the only textile company of its kind.
Throughout the years ATA maintained its reputation of high quality manufacturing, and kept its guiding values of simplicity, functionality, locality, high quality and modesty.
When it was only launched, ATA created uniforms, tents, work wear and blankets.
All those for the senior locals, for the pioneers and the newcomers.
AA is well known for the high end products quality and for its consistent values.
At 2016 we have re invented ATA from the notion that today, more than ever, we need to re install the values to the clothes we wear.
To our perception, the clothes we create are here to serve it owners, and provide a direct
thorough observation at our lives and the culture surrounding us.