ATA X TNDP
“Textiles make culture.”
Upcycling is a philosophy and a design principle whereby materials are reused in such a way as to create a product of a higher quality or value than the original.
ATA's clothing made of fabric from The New Denim Project are the result of a connection made in March 2020, spun together over the last two years and signifying this spring at ATA.
The New Denim Project is an innovative product- line of Iris Textiles, a textile mill founded in Guatemala in 1956 and remaining a family company to this day. Over the last decade, unique techniques have developed whereby the waste from used denim is re-spun and rewoven into fabric. The waste produced through this process is then transferred to coffee growers where it becomes a compost component. Thus, a complete "Zero Waste" circular process is realized through TNDP.
It was immediately apparent to us at ATA that we wanted to create clothing made of fabric from TNDP.
Joseph Peter Engelberg, was a holocaust survivor who arrived from Europe to Guatemala, who along with his partner, Victor Benchoam, founded the spinning mill that has since become an industry leader. ATA's factory was founded in 1934 by Erich Moller and was responsible for a complete manufacturing process; from cottonseed to complete garment. When ATA was rebirthed, we had planted within, a conscious goal of bringing deeper value to the clothing we wear. TNDP, in its essence, epitomizes this desire.
Haim, Arianne, and Joanna Engelberg, are the second and third generation owners of Iris Textiles, and architects of TNDP, building leading sustainability initiatives.
The principles that we hope to embody in our clothing: a dialogue between us and planet Earth, complete cycles, ATA's past presence as well as future self, are all part in parcel of our labour.
And with this, we celebrate the coming of spring.