ATA'S Blog

Nearly Perfect
Lately, whenever someone wants to use the word “perfect” – for some reason they feel the need to repeat it 3 times. “perfect perfect perfect”. As if once is not...
Nearly Perfect
Lately, whenever someone wants to use the word “perfect” – for some reason they feel the need to repeat it 3 times. “perfect perfect perfect”. As if once is not...

Training pants
I like to say these 2 words –“training, pants” Training and pants – 2 words that we use less and less when we want to wear sportswear.
Training pants
I like to say these 2 words –“training, pants” Training and pants – 2 words that we use less and less when we want to wear sportswear.

ATA'S Blue
Every now and then people like to tell me "since you're not in style, you'll never be out of style", or "if you wait long enough that will become fashionable",...
ATA'S Blue
Every now and then people like to tell me "since you're not in style, you'll never be out of style", or "if you wait long enough that will become fashionable",...

Inspiration
There’s this question, that almost every syllable within it makes me freeze: “what was your inspiration when working on this collection, and what did you have in mind?” Not to...
Inspiration
There’s this question, that almost every syllable within it makes me freeze: “what was your inspiration when working on this collection, and what did you have in mind?” Not to...

ATA's Pants
Some people like to define themselves as “pants lovers”, and for them buying a pair of pants is a major task almost like buying a house, or a couch at...
ATA's Pants
Some people like to define themselves as “pants lovers”, and for them buying a pair of pants is a major task almost like buying a house, or a couch at...

Essential jacket
“essential” – such a lovely word “necessary, needed, a must, of the essence” Essential describes all of the above
Essential jacket
“essential” – such a lovely word “necessary, needed, a must, of the essence” Essential describes all of the above