ATA'S Blog

ATA nice to meet

ATA nice to meet

ATA makes diversion-free clothes for life, ones that consider the person who makes them as well as wears them. ATA's clothes are benefited by time...

ATA'S Blue

Every now and then people like to tell me "since you're not in style, you'll never be out of style", or "if you wait long enough that will become ...

ATA's Sweatpants

Looks like it's winter. I'm thinking of the colors of the sky, how the water makes the side walks sparkle, the sound of cars in the rain, I'm think...

ATA in Khakis

The origin of the word khaki in Persian means dust. This hue that is somewhere in between beige and grey was used fo...

An Essential Jacket

Essential is such a beautiful word. Indispensable, crucial, fundamental, imperative, it describes them all.ATA has a jacket that we consider to be ...

ATA's Pants

For some people, the most important piece of clothing are pants, and for them getting a new pair of pants is kind of like getting a house or at lea...

Flowers for the New Year

There's a sense of relief that accompanies the alleged assurance of knowing what will happen tomorrow, or the day after that, or next year. It's re...

Words

There's a question I'm asked, where each and every word almost silences me forever: "what did you think of when you designed the collection and wha...

How Do You Know When Something Ends, and Another Begins?

"I have no idea if it's going to be summer right now, or another season. Once I didn't know because I travelled so much and ended up experiencing ...

In Our Studio

As part of the process of designing clothes in ATA, even before we take them out of the studio, we try them on while riding a bicycle. We have a bi...

More Than a Hat

A bucket hat is called in Hebrew "dumb hat", presumably because of its shape which resembles a dumbbell. Nonetheless, the hat became the epitome ...

Gymnastic Logo Short Pants

תעמלות ומכנסיים - שתי מילים שפחות ופחות משתמשים בהם כשרוצים משהו ללבוש כשעושים ספורט... פעם, היו עושים "התעמלות בוקר"... והיום עושים "אימון"... לפ...

That's How It Happened

Hi, my name is Yael. I'm ATA's designer and co-founder of its re-opening in 2016. I've been working for many years now with director and visionary...